Driving Faster Customer Acquisition with a Frictionless Digital Wallet Onboarding
WHAT
WHY
IMPACT
MY ROLE
A digital wallet experience designed for new-to-bank customers to start transacting instantly through the mobile app — without needing a full bank account.
Onboarding for financial products is often long and complex. The challenge was to reduce friction while still meeting strict compliance requirements, so more users could join faster and stay engaged.
2× faster sign-ups compared to traditional account opening
30% increase in onboarding completion during pilot
Balanced compliance with a smooth, user-friendly flow that built trust from the start
Led end-to-end product design: from clarifying business requirements and mapping entry points, to rapid wireframes, stakeholder walkthroughs, and final polished flows. Advocated for user-centered decisions while aligning with regulatory needs.
