About the project

Accenture, a global consulting firm, collaborates with clients worldwide. Musik, our client, aspires to shine in the music app arena, focusing on tech-savvy young iPhone users aged 16 to 21. Our design team's initial music player draft sparked user interest in lyrics. Adding a lyrics feature could elevate Musik's app, capturing more users and elevating it to new heights.

My role

As a part of the Accenture North America Product Design Virtual Experience program, I handled feature requirements, visual research, style guide review, visual design, UI work, prototyping, and ultimately, delivered a compelling design rationale.

Outcomes

• Increase in the number of app users

• Improved user experience